Local SEO - On-site Elements 1

When we talk about on-site SEO there are several components that need to be taken into consideration, near the top of this list should be the "Title Tag".

In local SEO we will break the title tag down into three parts:

1. What you do
2. Where you do it
3. Who you are

Let's take a look at our catering business in Grand Rapids MI.  We will call them "Grand Party Food".

After we have done our keyword research, we want to start ranking higher for the keyword phrase "catering grand rapids mi" because it has real volume.

The page we want to start directing potential customers to will have to have a relevant and concise title tag (Google stops listing after 60 characters).  The analogy for a good title tag is like asking a librarian for a book and then not being able to see the title on the cover of the book.  In having a relevant and concise title tag we have given the search engines a much easier time letting them know a little bit about us and what we do.  We will look at content, meta tag and other on-site components in later blogs but for now lets break down our relevant and concise title tag.

Catering Grand Rapids MI | Grand Rapids MI Grand Party Food

What do they do?  Catering Grand Rapids MI

Where do they do it?  Grand Rapids MI

Who are they?  Grand Party Food

At 59 characters we are under the recommended 60 characters.

We want to have each page of content that we are trying to rank for be about one topic.  This way of writing title tags is the first step in ensuring the search engines and ultimately your potential customers get exactly what they are looking for.

-Matt Bonofiglio
Senior Sales Consultant - SEO Specialist
MLive Media Group

mbonofig@mlive.com